LOLI Beauty

At LOLI Beauty, I joined as the first employee and played a key role in building the brand from the ground up. I established and led a 3-person design team, overseeing brand creative across digital and physical channels. I worked closely with the founder to develop our visual identity, managed site implementation with the UX team, and created investor presentations that helped secure significant funding. I also creative directed, styled, and managed photoshoots— including our feature on QVC. Additionally, I directed and edited video content to create viral social media content that earned a Shorty Award. From storytelling and strategy to execution and results, my role spanned the full creative spectrum and helped shape LOLI’s early success.